O Guinn, Thomas Clayton, <br/><br/>
Advertising and integrated brand promotion 
by Thomas Clayton O`Guinn et_al 
 - 7th ed. 
 - Delhi  Cengage Learning India Pvt. Ltd.  2015 
 - xx, 407p. 
<br/><br/><label>Dewey Class. No.: </label>X83  / Q5