TY  - BOOK
AU  - Shanmugasundaram, S.  .
TI  - Customer relationship management : modern trends and perspectives / 
SN  - 978-81-203-3326-0
U1  - X7295:8 
PY  - 2008///
CY  - New Delhi : 
PB  - Prentice-Hall of India Pvt. Ltd. , 
KW  - Management
ER  -