Henry, D.  . <br/><br/>
Road to brand equity : Concepts strategies cases /  
by Henry D.. 
 - Mumbai :   Himalayan Publishing house ,   2004 
 - xiii, 216p ;  
<br/><br/><label>ISBN: </label>81-7866-748-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management- Brand equity
<br/><br/><label>Dewey Class. No.: </label>8  / P4