Palmer, Adrian  . <br/><br/>
Introduction to marketing theory and practice /  
by Adrian Palmar. 
 - New Delhi :   Oxford University Press ,   2006 
 - 645p :  
<br/><br/><label>ISBN: </label>0-19-567262-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>8  / P6