TY  - BOOK
AU  - Keller, Kevin Lane  .
TI  - Strategic brand management : buildong, measuring and managing brand equity / 
SN  - 81-297-0254-1
U1  - 8 
PY  - 2003///
CY  - Delhi : 
PB  - Pearson Education(Singapore) Pte. Ltd. , 
KW  - Management
ER  -