Keller, Kevin Lane  . <br/><br/>
Strategic brand management : buildong, measuring and managing brand equity /  
by Kevin Lane Keller. 
 - Delhi :   Pearson Education(Singapore) Pte. Ltd. ,   2003 
 - 788p :  
<br/><br/><label>ISBN: </label>81-297-0254-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>8  / P3;2