TY  - BOOK
AU  - Chisnall , Peter M.  .
TI  - Essence of marketing research / 
SN  - 81-203-0908-1
U1  - X:51f 
PY  - 1996///
CY  - New Delhi : 
PB  - Prentice-Hall of India Private Limited , 
KW  - Research
ER  -